Cookie policy.
Last updated: 22 October 2026
What cookies are
This policy explains how royal-cars.com, run by Oxon Transport Services Ltd (trading as Royal Cars, company no. 07214828, ICO reg. Z6876894), uses cookies and similar technologies. It should be read with our Privacy Policy. Cookies are small files stored on your device when you visit a website. Some are needed for the site to work. Others help us understand how the site is used.
Cookies we use
Functional (always on): these keep the site secure and working, for example spam protection on our forms (Google reCAPTCHA) and the Complianz cookies that remember your cookie choices. We don’t need your consent for these.
Statistics (only with your consent): Google Analytics tells us how visitors use the site, such as pages visited. These are only set if you allow them in our cookie banner or Cookie settings.
Marketing (only with your consent): Smartsupp provides our live chat and sets cookies to keep your chat session going. Google Ads cookies (_gcl_au, test_cookie) may also be set to measure whether our adverts lead to bookings.
We use Google Consent Mode, so Google tags do not set analytics or advertising cookies unless you consent.
| Cookie | Provider | Purpose | Lasts |
|---|---|---|---|
| cmplz_* (several) | Complianz (our site) | Remembers your cookie choices | 1 year |
| _ga, _ga_ZEP7401RFS | Google Analytics | Counts visits and pages viewed | 13 months |
| _gcl_au | Google Ads | Measures whether our adverts lead to bookings | 3 months |
| test_cookie | Google (doubleclick.net) | Checks whether your browser accepts cookies | 15 minutes |
| ssupp.vid | Smartsupp | Keeps your live chat session going | 6 months |
Your choices
When you first visit, you can accept or reject non-essential cookies. You can change your mind at any time using the “Cookie settings” link at the bottom of every page, or by deleting cookies in your browser settings. Rejecting cookies won’t stop you booking with us.
Law
We follow UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003.
Contact
Operations Manager, administrator@royal-cars.com, 01865 777333, Unit 1 Isis Business Centre, Pony Road, Cowley, Oxford OX4 2RD. We may update this policy. The date at the top shows when it last changed.
